Sunday, 3 September 2017

If a Picture is worth a thousand words then Video is Priceless...

There is a famous saying that a picture is worth a thousand words. If you are in the business of trying to increase your followers or win more clients you may not realise what an impact Video can have on your business.

Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness. Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.  

Consider the Entertainment industry. Here actors rely on a decent showreel to allow casting directors to see what they look like and showcase their performance skills in action. Have a look at the Showreel below for Welsh Actress Ruthie Gwilym Thomas.

It's clear what you will get if you cast her in one of your films. So ask yourself, Is it clear what my customers will get if they buy my product and how can I make it more so?  

If you’re not yet harnessing the power of video marketing some of these stats might  persuade you.

·         .  Videos provide a 74% increase in visitors’ understanding of a product  ·       45.5% of Internet users view at least one video over the course of a month.
·       An average user spends 16 minutes and 49 seconds watching online video ads every month·       80% of users remember the videos they watch online

A great showreel is essential if you are an actor. In the same way a great explainer video or documentary about your company or product builds trust and ensures that your customers are seeing you in action for themselves and knowing for certain what they can expect.

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